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Drip Marketing is the process of automatically sending or "dripping" emails to contacts or prospects on a scheduled basis over an extended period of time. The emails are prepared in advance and go out at timed intervals until all the emails have been sent and the drip email campaign is completed.

SalesFusion’s Drip Marketing feature allows you to set up an initial campaign to your CRM contacts and prospects. You can then set up time based follow-up campaigns using SalesFusion’s advanced Campaign Manager. After you initial campaign, you can schedule emails to go out to recipients that did not open a campaign, or recipients that clicked through a campaign, or even recipients that open the email, started a registration form, but did not complete.

 


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