CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. An example of a CRM would be a database containing detailed customer information that management and salespeople can reference in order to match customer needs with products, inform customers of service requirements, etc

Customer data is the cornerstone of SalesFusion360. SalesFusion360 has its own internal CRM package and is integrated with the leading CRM hosted platform – SalesForce.com.

Salesforce.com is the global leader in on-demand CRM. SalesForce.com has over 850,000 individual subscribers. Below are examples of a contact record and the associated web detail from SalesFusion. The SalesFusion platform integrates directly with SalesForce to synchronize the lead and contact data.  When email campaigns and web activity are detected in SalesFusion, the data is reported back into the lead or contact’s activity record. SalesForce.com AppExchange.

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The SalesForce AppExchange is the first online service for sharing business applications. It makes finding and installing new on-demand apps as easy as downloading a song or buying a book online. Many of the applications are free and all of them are pre-integrated with SalesForce. FirstReef is a certified integrator with SalesForce.  This allows FirstReef to use SalesForces’s API for accessing the database directly.  Thus, any user of SalesForce can benefit from SalesFusion’s offerings.

If customers are not using SalesForce, then they have the option to use SalesFusion’s own built-in CRM – FirstCRM. With FirstCRM users get many common features of other CRM’s including accounts, contacts, activities, and events. In addition, customers get the unique attachments of the web activity for each customer.
 

Contact Card

Activity Card