The value that FirstReef system delivers to our customers is nothing short of remarkable. FirstReef turns Salesforce.com into a lead generation machine while delivering prospect intelligence and real time communication opportunities throughout the entire sales cycle.

Imagine knowing when your customers are researching your company - what they are researching - delivered to you in real-time!

More Leads
FirstReef helps identify more quality leads and delivers them to sales in real-time. When marketing campaigns are integrated with FirstReef we are able to deliver 100% of the respondents to sales. In most cases we deliver 400% to 700% more leads to sales. Sales reps. can identify and pursue the most compelling sales opportunities to acquire new business.

Real-Time Notifications
FirstReef optimizes prospect communication opportunities by delivering real-time communication opportunities throughout the entire sales cycle.

Prospect Intelligence
FirstReef delivers intelligence about individual prospect behaviors and preferences. Imagine being able to know what each prospect is interested in before you speak with them.

Demand Generation
FirstReef puts sales and marketing on the same page by capturing 100% of the prospects that respond to email campaigns. We track their behaviors, qualify them and deliver the most compelling leads to sales in real time. Prospects no longer need to fill out forms on your web site for you to know they are interested!

Capture True ROI
FirstReef allows marketing to track the complete results of their opt in email marketing efforts to better understanding of programs that generate quality leads.

Web Analytics
FirstReef provides Web Analytics reports that go beyond the typical systems currently on the market that only track anonymous visitors. With our Salesforce.com integration we are able to identify each web visitor and determine their identity (John Smith at XYZ company). This ability allows us to deliver web tracking information to sales as well as allowing marketing to look at specific prospect behaviors as it relates to the forecast and closed business.

Increased Sales Productivity
FirstReef keeps Sales in touch with prospects at the moment they are thinking about your business with our real-time notifications. In the office or in the car FirstReef keeps sales focused on the most compelling sales opportunities.

Higher Salesforce.com User Acceptance
FirstReef leverages Salesforce.com to determine which Sales Rep owns each contact or lead. We also look at the sales forecast information and target account information to determine the priority of each prospect. If Sales Reps keep their contacts and forecast information up to date, FirstReef is able to deliver valuable intelligence and real time opportunities to communicate with important prospects. FirstReef provides the missing link that encourages Sales Reps to use your SFA system.


Increased Forecast Accuracy
FirstReef maintains prospect activity in Salesforce.com allowing management to view the activity level of each prospect in a forecasted account. This capability provides another tool for management to determine the accuracy of the forecast.