Web Forensics enables B2B marketers to track the web activity of individuals and companies that visit their web site and to direct them to information that relates to their area of interest. This powerful tool answers the key questions of who, what and when that are critical in providing relevant content to web site visitors and determining which ones are qualified prospects. Web Forensics is made up of two functional components: Web Tracker and Web Locator.

The Web Tracker gives users real time information on people that is visiting the web site. Users can see the activity of the visitor and the pages that they are viewing. The Web Tracking Dashboard shows:

The Company name that is visiting the web site.
The email address of the user is known.
When the session started.
The keywords that were used to find the web site.
The Host name of the user.
The City they are visiting from.

Using spatial data, the application is able to capture the longitude and latitude of the users that visit the web site. In addition, the application stores the following fields for each visitor to the web site.

Organization Name
Area Code.
City
Country Code
Country Name
Region
Postal Code

Using Google Maps, users can see where visitors are located when they hit the web site. Location intelligence enables companies to answer a fundamental, yet complex question faced by nearly all organizations: Where? It's a critical factor in countless strategic and operational decisions in business and the public sector. Associating the organizational data with location is the foundation for making critical decisions that improve performance.

FirstReef Reports are delivered automatically to you, providing a proactive means for you to review the effectiveness of not only your website, but also your Sales Representatives and campaign marketing efforts. Data from these three areas are combined to provide a view of the whole picture. For example, how many new website visitors did the last marketing campaign generate? Out of those new website visitors, how many have repeatedly come back to your website to review product information? These answers and more are available in the FirstReef reports. In addition, detailed and intuitive charts enable you to quickly analyze and understand the data being presented.

SalesFusion also provides historical web analytic reporting with many traffic analysis reports. Using SalesFusion reports, users will know what search engines are bringing traffic to the web site, what keywords are popular, and what email campaigns are effective. There are reports on customers, campaigns, keywords, search engines, and Page views.