FirstReef Software works by combining 3 previously unconnected technologies, Web Analytics, Email Marketing, and CRM. It also adds new technology that scores leads to determine which are most qualified and automatically routes them to the appropriate marketing or sales contact. By combining these 3 technologies together, companies will instantly prioritize important leads, deliver opt in email marketing campaigns; receive notifications about important prospect activities while increasing sales productivity. This entire process is integrated and automated. SalesFusion includes the following modules:

eMarketing Dashboard
eMarketing Suite
Lead Analyzer
Web Forensics
CRM

SalesFusion360 puts sales and marketing on the same page by capturing 100% of the prospects that respond to email campaigns. We track their behaviors, qualify them and deliver the most compelling leads to sales in real time. Prospects no longer need to fill out forms on the web site for customers to know they are interested!

SalesFusion 360 is now 100% integrated with SalesForce.com. Using custom tables and access to the entire SalesFusion 360 portal, you never need to leave SalesForce.com.