Privacy Policy

This Privacy Policy discloses the privacy practices for the firstreef.com web site and various related services (together referred to as the "site"). FirstReef, Inc., the provider of the site (referred to as "us" or "we"), is committed to protecting your privacy online. Please read the information below to learn the following regarding your use of this site.

You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or using our site, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this site.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to issuing an email to the email address listed by registered users and posting the revised Privacy Policy on this page. You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this site and this Privacy Policy periodically and to be aware of any modifications. Your continued use of the site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by the modified Privacy Policy.

  • Types of Information Collected
    We gather certain information about you based upon the actions you take while on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the web site s Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, your Internet Protocol ("IP") address and clickstream information (for example, which pages they have viewed and how long they have been there). Please note that information is only gathered while you are on our site. We monitor how you arrived at our website and what actions you took on the site but cannot and will not gather information about actions you take on other web sites. We also receive and store any information you enter on our web site during a chat session or give us in any other way, on and off-line.
  • Cookies
    We employ cookies in order for our server to recognize a return visitor as a unique user. Cookies are small text files placed in the 'Cookies' folder on your hard disk and allow for us to remember you. The cookies placed by our server are readable only by us, and cookies cannot access, read or modify any other data on your computer. All web-browsers offer the option to refuse any cookie.
  • Use of Information Information about our visitors is an important part of our business, and we are not in the business of selling it to others. We do not sell, trade, or rent your information to others. We only use your information for our own internal business, marketing and customer service purposes. The only time we will provide specific information to anyone is if required to do so by law, and even then only to the proper authorities.
  • Clients
    Our products are developed for the use of, and distributed to, third party clients. We encourage our clients to adopt privacy policies similar to, or more stringent than, our own. We sell our products only to reputable and ethical clients but cannot be held responsible if a client chooses unethical or immoral use of the information that our products gather.
  • User Choices on Collection and Use of Information
    We may, from time to time, send you email regarding our products and services. In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only FirstReef (or agents working on behalf of FirstReef and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us by contacting us at privacy@firstreef.com.
  • Privacy Policies of Third Party Sites Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other sites accessible through our site have their own privacy policies and data collection, use and disclosure practices. Please consult each site s privacy policy. We are not responsible for the policies or practices of third parties. Additionally, other companies which place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.
  • Miscellaneous Privacy Issues You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose information about visitors that are under 18 years of age.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at privacy@firstreef.com.


Copyright 2007 FirstReef, Inc. All rights reserved.

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