"FirstReef fuels our sales efforts with more sales leads and detailed information on what prospects are interested in. No other product on the market delivers like FirstReef.."

9MMedia
Morgan Lang - Founder

In a move to expand its presence outside its core eMarketing products, FirstReef, LLC (Atlanta, Georgia) announced plans to acquire Axiomfire, Inc. (Austin, Texas). The deal significantly strengthens FirstReef’s position in the eDialogue technology space.

FirstReef first established a foothold in on-demand forms and registration with its 4.0 release of SalesFusion 360. The forms and registration module allowed sales and marketing teams to create registration, surveys and data capture information in a matter of minutes.

AxiomFire has achieved significant success within the on-demand eDialogue market with its eDialogue, eConnector, eSurveys, and eSelector products. Axiomfire’s customers include AT&T, Abbott Laboratories, Dell Inc, Realtor.com, Seagate, Intel, Iomega, McAfee, Microsoft, and LoJack.

Growth potential within the hosted eDialogue market was a motivating factor in the acquisition, according to Chad Ruff, President and CEO of FirstReef. "We think it's an industry where, from a timing perspective, it couldn't be any better," he says, specifically pointing to the multi-channel distribution trend.

“Creating and managing leads through interactive dialogue is a hallmark of Axiomfire,” commented R. Scott Harris, Axiomfire Co-Founder and CEO. “We're excited about the opportunity to leverage the systems, know-how, and approach we've developed over the past seven years to serve FirstReef customers.”

FirstReef is proud to announce that SalesFusion 360 is now SalesForce.com certified on the AppExchange.  Now, SalesForce users of Professional, Enterprise, and Unlimited licenses can take full advantage for SalesFusion.  SalesFusion is now embedded into SalesForce.com.  Users never need to leave SalesForce to use the powerful features of SalesFusion.

FirstReef releases version 4.0 of its flagship product SalesFusion. SalesFusion360 puts sales and marketing on the same page by capturing 100% of the prospects that respond to email campaigns. We track their behaviors, qualify them and deliver the most compelling leads to sales in real time. Prospects no longer need to fill out forms on the web site for customers to know they are interested!

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FirstReef, Inc. (Boston, MA), a provider of innovative sales and marketing automation technology, today announced that it has been by acquired by an experienced technology entrepreneurs, Chad Ruff. FirstReef will henceforth be headquartered in Atlanta with some continuing operations in Boston. Terms of the deal were not disclosed.

“The original founders of FirstReef recognized early that, even after millions of dollars of corporate investment, sales force automation and customer relationship management systems still do not live up to their expectations for most organizations,” says Chad Ruff, new President and CEO of FirstReef. “One missing component was relevancy. Sales people should focus the majority of their time where they believe that a prospect is engaged and ready to buy. SalesFusion 360 drives that relevancy through truly ground-breaking technology that enables targeted marketing campaigns, behavioral analytics, and real-time lead alerts.”

“Closing the loop in the sales and marketing process is where SalesFusion 360 excels. With automated integration and reporting in a service oriented environment, our products ensure real-time access to campaign data and visibility into customer behavior”, says Mr. Ruff.